SEO - 結構化資料 JSON-LD

by on # SEO

參考

結構化資料

常見的結構化資料方式包含 Microdata 與 JSON-LD 等。

Microdata 屬性

  • itemscope : 將html內的attribute定義為item
  • itemprop : 描述item的屬性
  • itemtype : 定義item的種類(在 schema.org 中有各種類的介紹)
<section itemscope itemtype="http://schema.org/Person">
  Hello, my name is
  <span itemprop="name">John Doe</span>,
  I am a
  <span itemprop="jobTitle">Graduate research assistant</span>
  at the
  <span itemprop="affiliation">University of Dreams</span>
  My friends call me
  <span itemprop="additionalName">Johnny</span>
  You can visit my homepage at
  <a href="http://www.example.com.com" itemprop="url">www.example.com</a>
  <section itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
    I live at
    <span itemprop="streetAddress">1234 Peach Drive</span>
    <span itemprop="addressLocality">Warner Robins</span>
    <span itemprop="addressRegion">Georgia</span>.
  </section>
</section>

JSON-LD

相同範例,以 JSON-LD 來結構化資料!只要在html的head內插入下方script即可!

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Person",
  "name": "John Doe",
  "jobTitle": "Graduate research assistant",
  "affiliation": "University of Dreams",
  "additionalName": "Johnny",
  "url": "http://www.example.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1234 Peach Drive",
    "addressLocality": "Wonderland",
    "addressRegion": "Georgia"
  }
}
</script>

JSON-LD 設定相對容易許多

測試

SEO, JSON-LD
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