SEO - 結構化資料 JSON-LD
參考
結構化資料
常見的結構化資料方式包含 Microdata 與 JSON-LD 等。
Microdata 屬性
- itemscope : 將html內的attribute定義為item
- itemprop : 描述item的屬性
- itemtype : 定義item的種類(在 schema.org 中有各種類的介紹)
<section itemscope itemtype="http://schema.org/Person">
Hello, my name is
<span itemprop="name">John Doe</span>,
I am a
<span itemprop="jobTitle">Graduate research assistant</span>
at the
<span itemprop="affiliation">University of Dreams</span>
My friends call me
<span itemprop="additionalName">Johnny</span>
You can visit my homepage at
<a href="http://www.example.com.com" itemprop="url">www.example.com</a>
<section itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
I live at
<span itemprop="streetAddress">1234 Peach Drive</span>
<span itemprop="addressLocality">Warner Robins</span>
<span itemprop="addressRegion">Georgia</span>.
</section>
</section>
JSON-LD
相同範例,以 JSON-LD 來結構化資料!只要在html的head內插入下方script即可!
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Person",
"name": "John Doe",
"jobTitle": "Graduate research assistant",
"affiliation": "University of Dreams",
"additionalName": "Johnny",
"url": "http://www.example.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "1234 Peach Drive",
"addressLocality": "Wonderland",
"addressRegion": "Georgia"
}
}
</script>
JSON-LD 設定相對容易許多